Green wash Gold 2012 is a campaign that aimed to shine light on the destruction and devastation 3 sponsors of the Olympics-- BP, Dow and Rio Tinto --caused while pretending to be good corporate sponsors. These companies used the Olympics to "greenwash"1 their corporations.
The three organizations that joined together to start this campaign are The Bhopal Medical Appeal, London Mining Network, and UK Tar Sands Network.
I am interested in how Greenwash Gold 2012, a small grass roots campaign, used the 2012 Olympic Games in London to raise international awareness about issues surrounding the Olympics.
1 Greenwashing is defined as "a superficial or insincere display of concern for the environment that is shown by an organization" (dictionary.com).
communications, grass roots, Engaged Learning 2012, Olypics, London
Communication | Mass Communication | Social and Behavioral Sciences
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Dickey, Brittany, "Greenwash Gold 2012: Mobilizing a Grassroots Movement" (2012). Engaged Learning Collection. Paper 4.