Publication Date
1-1-1990
Abstract
Variables in the process of harvesting and redeeming coupons were modeled to see the "household coupon proneness". Effort needed to collect and manage coupons as well as influences on in-store decision-making are seen as key factors in coupon usage.
Document Type
Article
Keywords
shoppers, coupons, retail, groceries
Disciplines
Business
Part of
article
Extent
35 pages
Format
Rights
The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact ncds@smu.edu.
Language
English
