Publication Date
1-1-1985
Abstract
Limitations of the diffusion model, which was borrowed from epidemiology are discussed. The lack of flexibility in adapting to different consumer behavior and product distribution patterns requires adaptation of the model. A number of potential improvements to diffusion models are identified, including the Von Bertalanffy model.
Document Type
Article
Keywords
new product failures, adoption process, Von Bertalanffy
Disciplines
Business
Part of
article
Extent
46 pages
Format
Rights
The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact ncds@smu.edu.
Language
English
