Publication Date
1-1-1980
Abstract
Using a simplistic categorization based on market share and market growth, companies are attracted to using the assessment to assign "mission" roles to individual business units. The categorization is show to be valuable in providing a common "language" for organizational planning, but considerable emphasis is placed on the need for flexibility in assessing the individual circumstances of each unit.
Document Type
Article
Keywords
competitive analysis, corporate strategy, strategic business units, SBUs, diversified firms
Disciplines
Business
Extent
25 pages
Format
Rights
The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact ncds@smu.edu.
Language
English
